HGTV Home By Sherwin-Williams Introduces New and Improved Paint Products

The impact of the Covid-19 pandemic on consumers’ reliance on their homes as their preferred place to work, exercise, play and relax has given them reason (and time) to reassess the use of these spaces for optimal use.

According to Ashley Banbury, Senior Color Designer, HGTV Home by Sherwin-Williams, there is an increase in homeowners’ desire to separate areas of their homes that they use for business purposes from their leisure activities. With the simplicity of organizing kitchens, home offices, and mudrooms (the entrance to a house where shoes are removed) to alleviate stress, comes the need for a new paint job.

Sherwin-Williams HGTV Home online paint color store has launched three new and improved products: Everlast Exterior Paint and Primer; Infinity Interior Paint and Primer; and interior and exterior paint for doors and trim.

“With Sherwin-Williams’ HGTV Home, design expertise meets legendary quality,” said Banbury. “These new product innovations contribute to the brand’s strong foundation that sets the standard for high quality paints and exceeds satisfaction. They will stand up to the stains, scuffs and wear and tear of everyday life. Each of the seamless flows in our designer-curated color collection gives you the perfect color match, allowing you to bring your vision to life with quality paint products you can rely on.

The Everlast Exterior Paint & Primer formula is considered the brand’s most premium exterior paint offering. Now with Self-Cleaning Technology and Extreme Weather Protection, exterior surfaces applied with new and improved 100% acrylic enamel paint and primer easily rinse away dirt and residue during rain showers or with a garden hose.

“Our new Everlast Exterior Paint and Primer is an exceptional addition to our paint portfolio,” said Bobby Mikula, Senior Product Manager, HGTV Home by Sherwin-Williams. “This premium formula provides exterior protection against the elements, allowing our customers to have continued confidence in the products used to paint their homes, which we are extremely proud to inspire.”

These technologies are also powerful in protecting against harmful UV rays and fading. Whether at 35 or 90 degrees, Everlast paint and primer protects against cracking, peeling and blistering. Everlast exterior paint is available in flat, satin, and semi-gloss sheens and is available in pint, gallon, and five-gallon sizes.

Sherwin Williams calls Infinity Interior Paint & Primer its “gold standard” for durability. The ultra-smooth application of the new formula provides a beautiful finish with exceptional scuff and scratch resistance. With maximum durability comes unparalleled stain resistance, as common stains wash out easily.

“With Infinity Interior Paint & Primer, common household stains like coffee, crayons or even lipstick are easily removed, so your paint finish stays cleaner longer,” said Krystal Mindeck, Product Manager senior, HGTV Home by Sherwin-Williams.

Infinity Interior Paint & Primer is available in quart, gallon and five gallon, and in flat, satin and semi-gloss sheens.

This 100% acrylic urethane enamel applies like an alkyd, but provides the characteristics painters expect from a water-based paint, such as cleanup with soap and water. Alkyd paints provide a tough, durable finish with excellent flow and leveling properties for easy application, according to Mindeck.

Mildew and mildew resistant, this durable formula gives surfaces an exceptionally tough, factory-like finish that remains ultra-smooth with the nuisance of brush marks.

“Quality applicators and proper technique are essential for a quality paint job,” Mindeck said. “It controls the application of the paint, which impacts the speed of application and the quality of the finish. And high-end applicators, when maintained properly, will last!”

Sherwin-Williams recommends Purdy applicators, the #1 favorite brand of professionals, according to inPAINT Magazine’s May/June 2021 Brand Preference Survey, “Brush and Roller Categories”.

Interior and exterior doors and trim are available in pint and gallon sizes, and in satin and semi-gloss sheens.

Flat, satin and semi-gloss finishes: a distribution

Sidings are available in flat, satin, and semi-gloss finishes, but for the first-time homeowner and newbie to a home improvement project, these options can leave those people stuck as they scratch their heads to figure out where. utilize. Here, Mindeck breaks down what each means and its proper usage.

Flat finish

Appropriate for shutters and exterior siding, flat paints have virtually no sheen and are excellent for masking surface imperfections and underlying colors, says Mikula. However, they also offer minimal washability and durability; gives a smudge-resistant matte finish.

With a medium-gloss or gloss appearance, satin finishes are easy to wipe off as they provide overall washability, scuff resistance and durability. Ideal for siding, doors, windows and shutters.

Ideally applied to walls in high traffic areas such as moldings, doors, windows and shutters, a semi-gloss finish is highly washable and scuff and stain resistant.

Everlast exterior paint and primer, Infinity interior paint and primer, and interior and exterior doors and trim are available at Lowes in-store and online.

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